5 Reasons Why You Should Be Using Pinterest Marketing in 2020
When you think about social media marketing, the first social sites that would come to your mind would be Facebook, followed by Instagram, Twitter, LinkedIn etc… And you would be right. Because it works.
Although Pinterest started out as a platform that was mostly female-centric, 40% of new Pinterest users are men. In fact, 1 out of 3 dads are on Pinterest. Today, Pinterest has grown to have a diverse audience of almost 200 million monthly users, and includes millennials, parents, app aficionados and many more.
There are a number of reasons that Pinterest is becoming highly relevant in today’s marketing context, as the use case of Pinterest is much more different and specific than other social media platforms.
Here are some reasons why.
Pinterest users are more engaged
Pinterest users or “Pinners” are extremely active on the platform and base most of their purchase decisions based on its content. 67% of users look at saved Pinterest content while in store. Saw a dress that you like? Pinned for future reference. Since Pinterest is a visual platform, which is also its USP, it makes sense to have a presence on Pinterest in order to help your potential customers find you and your products or services for instant brand recall.
It’s also interesting to note that 55% of people specifically use Pinterest to shop online, more than any other social media platform (Kleiner Perkins, 2016 Industrial Trends Report). Also, 84% of users say that Pinterest helps them learn new things, which makes Pinterest an ideal tool for increasing product discovery.
Pinterest is popular with millennials
They say millennials have killed a lot of things, but they are killing it . 18-34 year old in the US are an extremely focused demographic that are actually, increasingly yearning for time away from devices. 67% of them feel that they are spending too much time being “connected”. Instead, they are looking to get offline and spend more time productively, improving their lives—and to do that, they’re using Pinterest.
Millenials who use Pinterest believe they are able to take vague ideas and transform them into reality through the platform. Whether it’s everyday activities like finding a recipe to planning life events such as weddings or learning how to plan for a new baby. This makes millenials a unique and important audience—they’re in a stage of their life where many life events often occur. In fact, 61% say they want to achieve a big milestone in the next ﬁve years.
Millennial Pinterest users also have the financial resources to pursue these goals. Many have successful careers that allow them to earn and spend. Those who use Pinterest spend 17% more than millennials who don’t, from make up to recreating a certain look, to home decor ideas and accessories.
Pinterest reaches both men and women
Pinterest has become increasingly popular with both men and women across a wide demographic. In the US, 68% of women between 25-34 are on Pinterest, while 40% of new users are men. The Income capacity of these user base is also significant, with 8 out of 10 female Pinterest users between 22-54 are high income earners, ahead of Instagram, Twitter and Snapchat.
Pinterest reaches most US families
With almost 43 million Pinterest users planning for a baby and 900 million parenting Pins, Pinterest is an ideal platform to reach parents.
Pinterest users are planners, and With new parents, this is a great way to connect with consumers whose mindset is shifting from inspirational to actionable. 7 in 10 US moms and 1 in 3 dads are already on Pinterest, it’s an intriguing opportunity to reach this audience.
Pinterest users are mobile centric
Pinterest users are highly engaged and 80% of Pinterest users use the mobile app on a regular basis. It’s also interesting to note that typically, mobile Pinterest sessions last longer than other social platforms, making their valuable view time that much more significant. There are also more mobile-only Pinterest users than on Facebook and Twitter.
There you have it! Those are some of the reasons why you should be taking a closer look at Pinterest for your next social marketing campaigns.
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Image source: pinterest.com
Article by: Buzzmcx